Indigenous Tourism Alberta

Indigenous Tourism Alberta (ITA-is an Indigenous-led not-for-profit provincial destination marketing organization for Indigenous tourism in Alberta. ITA encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout our four regions; North, Central and Southern Alberta as well as the Rockies. ITA’s overall goal is to enhance economic viability, further engage and support our Indigenous peoples and nurture these partnerships throughout the province by sharing our stories, culture and experiences with a global audience. With its head office in Calgary, ITA strives for streamlined leadership in Indigenous tourism, creating a co-ordinated voice and a shared vision of goals under the leadership of a passionate and dedicated board of directors and staff.